March2012

If you’ve run PPC (pay per click) ad campaigns for an extended period of time using a service like Google Adwords, you’ve probably noticed an increase in the average cost per click for many search ads over the past couple years. Which brought up a great question by a colleague of mine recently: “How much do PPC (pay per click) costs typically increase year over year?” Unfortunately, even the big search marketing outfits haven’t provided a real go-to source that addresses this topic. I think a big part of it is they don’t want to scare off clients by telling them...